About the Campaign for Real Ale
CAMRA is considered one of the most successful consumer organisations across Europe. Founded by four real ale enthusiasts back in 1971, today we represent beer drinkers and pub-goers across the UK.
Our vision is to have quality real ale, cider and perry and thriving pubs in every community. Our mission is to promote and advocate:
-
The production, availability and consumption of quality real ale, cider and perry.
-
Pubs and clubs as social centres and part of the UK’s cultural heritage.
-
The benefits of responsible social drinking.
We do this by supporting and encouraging the beer and pubs trade by running beer festivals, lobbying Government for change, running numerous awards and developing bespoke pub finders and guides.
There’s plenty for everyone, whether you’re a dedicated campaigner, a beer connoisseur looking to learn more about beer or just want to meet up with friends in your local. Why not join the beer movement?
Our mission is:
- To secure the long term future of real ale, real cider and real perry by increasing their quality, availability and popularity.
- To promote and protect pubs and clubs as social centres and part of the UK’s cultural heritage.
- To increase recognition of the benefits of responsible, moderate social drinking.
- To play a leading role in the provision of information, education and training to all those with an interest in beer, cider and perry of any type.
- To ensure where possible that producers and retailers of beer, cider and perry act in the best interests of the consumer.
We do this by encouraging beer and cider drinking and pub and club-going with our beer festivals, pub saving campaigns and awards, and by lobbying Government for change to better support the industry and the trade.
